Jordan Fink Photography has been shooting architectural photography for over 40 years. This photography has a plethora of far reaching applications, from corporate entities to Real Estate. Our long-standing client list include corporations, museums such as The High Museum, community attractions like the Atlanta Aquarium and luxury homes. Pricing architectural photography projects can differ from other types of photography projects. Factors which must be...
Unlike most photographers who shoot artworks in a “cookie cutter” approach, we pride ourselves in representing the artist’s work with new and creative styles. This technique has garnered unprecedented results for the artist in taking them and their career to the next level. Jordan Fink Photography has assisted artists with zapplication for art festivals and galleries. Unlike most photographers, we invite the artist to participate in...
Your first impression is often your last. From business cards to websites, image is everything. Whether it’s accurate or not, clients take the image they see very seriously. In a world of perceived image, the image that you display to your clients can often be the difference between profitability or failure. Your company¹s image should be a top priority. The consumer depends on their “gut feeling” as to whom they will do business,...
We specialize in corporate event photography, small business event photography, and individual event photography. Whether it is an awards banquet, VIP dinner, annual meeting or golf outing, no matter how large or how intimate, we deliver full coverage. We have worked with Fortune 500 clients for their events and annual meetings and trade shows clients. We¹ve covered registrations, breakouts sessions, keynote speakers, lunches, dinners, awards...
At Jordan Fink Photography, our fashion photography is geared towards the ever changing world of the high fashion photography industry. In keeping up with the latest trends in fashion photography, we can offer a wide range of possibilities for you. No matter what style you are looking for, we do our best to deliver beautiful fashion photography that has an eye-catching flare of creativity and visual empathy. Whether indoors or outdoors, a studio look to...
Productions companies utilize still photography in many applications. Whether for their own records, memorabilia for the client as a friendly “perk”, actual on-set shots with talent, continuity photography for large sets to keep track of object placement or promotions for a particular media piece. Jordan Fink has experience documenting corporate shoots, commercials, shoots for production companies as well as having a creative eye for behind...
Jordan Fink Photography has been shooting Real Estate Photography for over 30 years. In the last three decades, we have received high accolades shooting for The Home Builder¹s Association, Beacham, Harry Norman, Keller Williams and Remax, just to site a few. Our philosophy, at Jordan Fink Photography, is for potential Real Estate clients to consider buying listings BEFORE they visit them. Most Real Estate photography services leave potential clients...
Travel never gets old. No matter what age you are or where you are from, travel can be one of the most educating, relaxing and memory-making experience that one can have. Whether you are “getting away” for a weekend or planning an extended vacation, there are few things in life comparable to travel. Most times, when picking a location for a vacation, we are influenced by the travel photography. These photographs play off of our inner most...
Jordan Fink’s Wedding Photography stands out from all the rest. Because of his exposure to people in a myriad of professional situations, his Wedding Photography is unparalleled in its intimate and cordial approach. Most “Wedding Photographers” can become extremely confusing with their photographs because of different “packages’, “credits” and “limits of reproduction rights”. These practices can create exceedingly large...
A great photograph is not an accident…
it is a picture that tells a story!
For Real Estate Agents on the Go!
Jordan Fink Photography is introducing “Atlanta Communities”, Photography of surrounding areas of Atlanta. This photography is geared towards Real Estate agents that need extra photography for their listings but don’t have the time to shoot it as well as anybody who needs photography of the metro areas of Atlanta.
These images can be pruchased by the single image or by the entire gallery.
Go to: http://jordanfinkphotography.smugmug.com/AtlantaCommunities
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Urban Tastes
ASA determines the sensitivity to light of your camera’s sensor. The higher the number the more sensitive to light the image will be. A good example, a higher ASA/ISO rating would be a better choice during darker situations rather than a lower setting while a lower setting is better in a brighter situation.
The best ASA rating during daytime is a low setting of 100 or 200 where as in a darker situation (dusk or early evening) you would want to adjust the reading to a higher setting like 400 or 800. This is a basic concept giving way to a more important factor. Shutter speed.
The more important goal of an ASA rating, (regardless of the situation) is to keep the shutter speed high enough that “shutter blur” doesn’t occur. No matter how great an image is, if it’s not sharp, it’s worthless…that is, unless it’s a blurred image that you’re going for.
A good “rule of thumb” is to keep your shutter speed as close to the millimeter of your lens as possible. In other words, if you’re shooting with a 105mm lens you need place your shutter speed around 125/sec to eliminate “shutter blur” from occurring.
More times than not, this adjustment can be done with the balancing of shutter speed and aperture but there are those situations where you will need to raise the ASA rating to meet the shutter speed for sharpness. At this point ASA becomes your 3rd choice for correct exposure after shutter and aperture settings.
There are certain aspects that naturally occur when using a higher ASA rating concerning contrast, color saturation and noise but in critical moments you might have to ignore basic drawbacks, bite the bullet and get the shot!
A usable image is paramount above all things. If it’s not usable, you don’t get paid plus you may face embarrassment not to ever shoot for that client again. At very least…you lost your shot never to get it again.
Many times during my location photo sessions I’m adjusting my ASA rating. Think of it as a 3rd tool along with shutter speed and aperture adjustments rather than a setting that is unchangeable.
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Jordan Fink Photography was the selected featured photographer for the 11Alive home page. Watch our corporate video that expresses our company image, services, and 40 plus years of experience.
When I have clients call me for their personal photography, they generally are unsure of the location where they want their photos taken.
I have Real Estate agents that want their photos outside, landscapers that want their photos taken in their office and many others that just don’t understand where they should get their photos shot.
My first question to them is, “what kind of photos are you looking for?” Sounds simple enough. You would think that I have hit many people “Broadside” with that statement. Once I listen to them to discover the actual usage and the message that they would like to convey, I realize that they just haven’t wrapped their minds around the final product.
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Lighting is like music. Everyone has their own tastes and styles. There is no right or wrong about lighting, that is of course, unless you create an unusable image. Anything goes and who is to say that it’s not right? It’s all a matter of taste.
There were times that lighting had to be a certain style or it was considered wrong. For instance, back in the 50′s or 60′s, if it didn’t look like “Rembrandt” lighting, the photographer wasn’t considered as being accomplished. The main reason is that by understanding that type of lighting one had to understand direction, form, shape and so on. Today, because of many influences, paparazzi, improvements of on-camera flash technology, no one remembers Rembrandt, etc. there is a wide range of lighting that is acceptable.
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No matter what lens you have on your camera, you can take full advantage of it once you understand certain basic attributes of lenses. Whether it is a wide angle lens or a telephoto lens, knowing how to take full advantage of it can make for incredible photographs. The key, if limited to one lens is to get into what I call, the “Pre-Visual Mindset” of that lens.
A good example of this is, when I was in college, I changed from Pentax to Canon cameras. Since I was a student, I could only afford 1 lens for the new camera body that I had bought, while working at a well know camera chain. It took a while to decide what type of lens would offer me a large enough range of visual adaptations that I could shoot most anything with it. I decided on a wide angle lens. Not just wide but very wide…a 24mm.
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The last two blogs dealt with aperture and shutter speed. Each one has it’s own set of characteristics and functions. They represent different physical phenomenons. Both phenomenons can be related to the functions of the human eye. What is a camera…a tool for collecting light. The same can be said about the human eye, hence, the connection.
Although shutter speed and aperture have very different functions, we need to remember their main and most common function…balance. They MUST ALWAYS balance or your image, typically, will only be a failed experiment.
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Jordan Fink, is an award-winning, commercial photographer with over 40 years experience, specializing in location and studio. Mr. Fink's ability to capture the best shot in any situation or environment with people, animals, nature and architecture dictates his creative eye and keeps him consistently sought after and at the top of the A-list.